The CEO of Apple Inc. Tim Cook appeared in a video to urge all employees to comply the Code of Conduct.

Tim Cook with Bruce Sewell has sent an email and video to all employees, illustrating the code of conduct of the Apple, so that all staff adapts it as soon as possible. Too bad that the words didn’t immediately followed the practice because the contribution has been published online in unedited form, a few minutes after internal communication.

Ostensibly, Apple has asked its employees to follow the rules of conduct in and outside the company, by encouraging people to report not only any incident which is against the desired policy, but also potentially harmful for the reputation of the Cupertino Company.

Well! It’s not known whether there’s some security issue that led Apple executives to send this email to employees, but if we look back in history, theft of product information has been the main cause of the concern of the leadership of Cupertino.

The video starring Tim Cook is accompanied by a letter – in iBook Format – from attorney general Bruce Sevell, which hasn’t made public yet. However, here’s what Tim Cook said, “As Dr. Martin Luther King once said, the time is always right to do what’s right. At Apple, we do the right thing. Even when it’s not easy. If you see something that doesn’t meet our standards, speak up. Whether it’s a quality issue or a business practice, if it affects Apple’s integrity, we need to know about it.”

In addition to the aforementioned leak, it’s clear that Apple wants to take precautions against any defying conduct – or even illegal – that workers could perform inside and outside of the group, thus attracting the attention of the press and ruining the image of the company in front of customers, public and investors. Lately, Apple has been facing problems in keeping secrets, whether it’s iPhone 5S/5C or iPhone 4, whose images flooded the web even before its launch. Last year, Tim Cook even took an oath to “double down” on secrecy of products but didn’t succeed.

Here’s the complete letter submitted by Sewell:

Apple Team,

I am writing to ask you to do something very important — set aside a little time to review Apple’s Business Conduct Policy.  It explains in very clear terms how you are expected to conduct yourself with our customers, business partners, government agencies, and fellow employees.  We expect every Apple employee to understand and comply with these rules.

The Policy is based on Apple’s core values of honesty, respect, confidentiality, and the critical obligation of every Apple employee to adhere to legal principles, like antitrust and anti-corruption laws.  Living by it is how we earn the trust of our customers and partners and how we keep Apple a great place to work.

The Business Conduct group has developed a new version of the Policy in iBooks format.  The book is convenient and engaging with galleries, video, audio and multi-touch widgets all designed to help you learn about Apple’s principles of business conduct.  You can download the new book via Switchboard, or access a web-version here.

If you have questions, or information about conduct you think may violate the Policy, don’t be afraid to speak up. Talk to your manager, your HR representative, or contact the Business Conduct Helpline — which can be done anonymously.

Thank you in advance for treating this seriously and taking responsibility for demonstrating high integrity in every aspect of Apple’s business.

Bruce Sewell
SVP and General Counsel

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