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How to promote your music with Instagram Reels

Thanks to Reels format, a lot of users have already been able to gain popularity on this and other social networks, which encourages other people to wish for the same success. This is not surprising because everyone wants to start earning income by working online.

Today we will tell you how to use Reels to promote music and artist accounts so that there is no need to buy Instagram followers to promote after each release.

Why Reels Matters

Promoting a personal account on Instagram is not an easy task. The fact is that the platform cuts the coverage of posts in the news feed and the authors have to use paid advertising tools to show the content to the target audience and sometimes to their own subscribers.

But with the advent of the new format, the situation has changed dramatically:

Instagram has a separate smart feed for Reels, which individually selects content for each user. Imagine you are watching TikTok inside Instagram. Recommendations include videos from both accounts that the user is following, as well as videos from other content creators. This is the main advantage.

The platform gives free coverage and promotes copyrighted content within the social network ecosystem. This is fundamentally different from the traditional scheme, in which content is visible in the news feed only to your subscribers.

The social network promotes content from this format longer than the classic posts that subscribers see on average within 24 hours. This is probably due to the fact that so far there are not enough videos and therefore the platform offers to watch the created content to a wider range of people.

How to promote music through Reels

There are three main ways to promote music through Reels:

  1. Create your own videos by adding your music to them. You can choose any section of the track under which you will shoot a video. This will allow you to test different pieces of music and see which ones work best.
  2. Negotiate with other authors to create something with your tracks. As a rule, this method is used on TikTok, but nothing prevents you from applying it on other platforms with similar formats.
  3. Ask your subscribers to create content with your music. This strategy works well when releasing new tracks. You can come up with mechanics (certain movements or actions) that your subscribers will use when creating their own videos.


Consistency and optimization is the key to success. Create a plan and decide on a posting schedule. The more content you create, the more likely you will be in the eyes of your target audience. Once you’ve posted a few videos, analyze which video formats are getting the most engagement and tailor your content plan accordingly.

As such, Reels is now a key tool for increasing personal brand awareness for artists and other content creators. Through interesting content, new people will learn about you, and if they like what you do, they will subscribe to your page.

Once you have an audience, you can convert it into sales of your music and merchandise using all available tools.