Google has taken another step to make users comfortable with its services: the company’s freed its Gmail service from Google+ and made Gmail more enticing for new users.
Google hasn’t shown any shame when it comes to promoting its own social network, so even saving photos within Google’s unlimited photo storage has mandated a Google+ profile. Some individuals feel that all the news about Google’s encroaching power when it comes to user data is terrible enough that they’d rather not have anything to do with Google at all. A number of iPhone users have gone on record as saying that they’d rather stick with Apple’s iOS than give their information away to Google – even if they’re in love with Google services.
Google, however, realizes that the bottom line always leads back to users: if a site or service lacks popularity, then it’ll lack users. If users believe that they have to jump through hurdles in order to gain access to the service, then they’ll be just as happy without using the service at all. Since Google’s always required a Google+ account for all its services, users have taken their time elsewhere.
Now, however, Google’s starting to get the message. With the company’s plans to tone down its Google+ social network campaign with the loss of social network head Vic Gundotra, who resigned earlier this Spring due to Google’s change in focus, the search engine giant has now decided to not only disconnect Google+ from its photos app but also, its Gmail email service.
“We updated the signup experience in early September. Users can now create a public profile during signup, or later, if and when they share public content for the first time (like a restaurant review, YouTube video or Google+ post),” said a Google spokesperson.
A number of consumers have told us, and others that Google+ has been the impetus to their continued use of Google services. Google’s bringing what many users have always wanted. Perhaps Google’s latest move will bring back Gmail users and encourage others to use a service that’s been something of a turn-off since 2012.