Apple’s iPhone 6 weekend does not disappoint. The company that reaches record sales in its first three days of sales each year does it again, selling 10 million in just the first three days.

The results are in early for Apple’s iPhone 6, and the numbers give Apple another record sales sheet early on for Apple’s latest-generation iPhone.

Apple sold a record 9 million iPhones in a three-day weekend in 2013, but this year’s record pushes iPhone 6 sales past any iPhone Apple’s built to date. According to the company, its early iPhone 6 sales reached a record 10 million this past week when the iPhone went on sale Friday, September 19.

Apple’s new sales record ties with Samsung’s record sales of its Galaxy S5, but Apple sold the same number in one-eighth the time, according to Bloomberg. Samsung sold 10 million of its Galaxy S5 flagship phone in 25 days on the market – nearly one month after the Korean manufacturer made its announcement on April 11.

The numbers aren’t surprising, seeing that Apple dominates fast and large iPhone sales numbers each year and always surpasses its Android rivals. Apple sold 1 million copies of its very first iPhone in 74 days, 1 million copies of the iPhone 3 and 3GS in their first three days, 1.7 million units of the iPhone 4 in less than a week, 4 million copies of the iPhone 4S, 5 million of the iPhone 5 model in the first few days, and 9 million copies (combined) of the iPhone 5s and 5C models last year. While 10 million in the first few days is nothing short of exceptional, Apple (as do investors) care more about long-term sales growth – so we’ll have to wait and see if the iPhone fanaticism continues.

Apple announced its iPhone 6 and iPhone 6 Plus models on Tuesday, September 9, with the iPhones being released to the market on Friday, September 19. The iPhone 6 features a screen resolution bump from Apple’s long-held 1136 x 640 to 1334 x 750p and also features a wider display than the iPhone 5s (4.7 inches vs. 4 inches). Apple’s Touch ID returns in the iPhone 6 and iPhone users now have a slightly larger battery than before (1,810mAh vs. the 1500mAh or so), with iOS 8 being Apple’s most advanced operating system to date.

The iPhone 6 Plus has become the pride and joy of Apple’s lineup, with the device featuring a Full HD screen resolution of 1920 x 1080p that provides the company’s largest display (5.5 inches vs. 4.7 inches for the entry-level iPhone 6) along with a larger battery at 2,915mAh. Early results show that Apple’s iPhone 6 Plus battery has an endurance time of around 13 hours with all-day usage, meaning that those who have more moderate or light use could find themselves with a day or more of battery life.

See Also: Apple iPhone 6 and 6 Plus first weekend sales seem to set record of all time.

Early benchmarks show that the iPhone 6 and iPhone 6 Plus can more than handle its Android rivals, boasting better marks in graphics and OS performance than high-end Android smartphones such as the HTC One M8 and Samsung’s own Galaxy S5. The benchmarks are mixed, with Apple’s Android rivals winning in areas such as 3D gaming, however.

The iPhone 6 Plus also features optical image stabilization (or OIS), which sets Apple’s “iPhablet” apart from its smaller-displayed “brother” that only utilizes digital image stabilization (not as advanced with photos as OIS).

See Also: Apple iPhone 6 hits store shelves, madness reaching heights.

The entry-level iPhone 6 comes with a starting price tag of $199 for 16GB of internal memory storage, with $299 for 64GB and $399 for 128GB. The iPhone 6 Plus starts at $299 for 16GB, $399 for 64GB, and $499 for 128GB.

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