Home News BOE Surpasses Samsung Display in Global Foldable Display Market Sales

BOE Surpasses Samsung Display in Global Foldable Display Market Sales

In a landmark shift within the foldable display market, China’s BOE Technology Group has overtaken Samsung Display to become the world’s leading supplier of foldable screens. This achievement underscores the rapidly evolving dynamics of the global display technology sector, where innovation and market penetration are key to leadership.

Key Highlights:

  • BOE Technology Group surpasses Samsung Display in global foldable display sales.
  • The achievement is a testament to BOE’s innovation and aggressive market expansion strategies.
  • Samsung Display vows to reinforce its R&D to reclaim market leadership.
  • The foldable display market is witnessing substantial growth, with increasing adoption in smartphones, tablets, and wearable devices.
  • Analysts predict a continuing competitive battle between Chinese and South Korean display manufacturers.

Introduction to the Competitive Landscape

The foldable display market has been dominated by South Korean giants for years, with Samsung Display leading the pack thanks to its pioneering technology and extensive portfolio of patents. However, BOE, a Beijing-based company known for its aggressive research and development (R&D) and strategic partnerships, has rapidly closed the gap. This shift is indicative of the broader trends in the tech industry, where Chinese companies are increasingly asserting their dominance on the global stage.

BOE’s Rise to the Top

BOE’s ascent to the market leader position in foldable displays is attributed to several strategic moves. The company has heavily invested in R&D, enabling it to innovate rapidly and develop foldable display technologies that match or even surpass those of its competitors. Furthermore, BOE has benefited from strong support from the Chinese government, which sees the high-tech sector as a critical area for international competitiveness.

Strategic Partnerships and Market Expansion

BOE has also formed strategic partnerships with several leading smartphone manufacturers, securing large orders for its foldable displays. These partnerships have not only expanded BOE’s market presence but also provided it with valuable feedback for refining its technology.

Samsung Display’s Response

In response to losing its top position, Samsung Display has announced plans to significantly increase its investment in R&D for foldable display technology. The company aims to reclaim its leadership by focusing on innovation and improving the durability and quality of its foldable screens. Samsung’s vast experience and established reputation in the display market make it a formidable competitor, ensuring a continuous battle for market supremacy.

Market Trends and Future Outlook

The global foldable display market is experiencing robust growth, driven by consumer demand for more versatile and innovative devices. Analysts predict that this trend will continue, with foldable displays becoming a standard feature in many high-end smartphones, tablets, and even wearable devices. The competition between BOE and Samsung Display highlights the dynamic nature of the tech industry, where innovation and strategic market positioning are crucial for success.

Continuous Innovation and Competition

As the market for foldable displays expands, both BOE and Samsung Display are expected to continue their aggressive pursuit of innovation. This competition is likely to lead to the development of more advanced, durable, and cost-effective foldable display technologies, benefiting consumers worldwide.


BOE’s recent overtaking of Samsung Display in foldable display sales marks a significant milestone in the tech industry, highlighting the competitive and fast-paced nature of the display technology market. This achievement is a testament to BOE’s strategic R&D investments, government support, and successful partnerships. Despite this shift, the competition between BOE and Samsung Display is far from over, with both companies poised to continue innovating and battling for market dominance. The foldable display market’s growth prospects remain strong, promising exciting developments for consumers and manufacturers alike.