Home Latest News Niantic CEO Backs Innovative AR Glasses with Multimodal AI, Revolutionizing Wearable Tech

Niantic CEO Backs Innovative AR Glasses with Multimodal AI, Revolutionizing Wearable Tech

In a groundbreaking move, Brilliant Labs, a Singapore-based startup, has successfully secured funding from John Hanke, CEO of Niantic and the creative force behind the global phenomenon Pokémon GO, for its latest innovation: Frame. These lightweight AR glasses, powered by a multimodal AI assistant named Noa, signify a leap forward in wearable technology, combining augmented reality (AR) with advanced artificial intelligence (AI) to create a unique user experience. The partnership underscores a shared vision for the future of AR, blending entertainment with practical applications in daily life.

Key Highlights:

  • Brilliant Labs introduces Frame, AR glasses integrated with a multimodal AI assistant, Noa.
  • Niantic CEO John Hanke, known for Pokémon GO, invests in the innovative project.
  • Total funding for Brilliant Labs reaches $6 million, marking a significant milestone in AR technology.
  • Frame is designed for everyday use, featuring lightweight design and advanced AI capabilities.

The Evolution of AR Glasses

Augmented reality glasses have long been a subject of fascination, offering the promise of merging digital information with the physical world. However, it wasn’t until Brilliant Labs unveiled Frame that this technology took a significant leap forward. Frame is not just any AR glasses; it is the first to feature an integrated multimodal AI assistant, Noa, designed to enhance user interaction through voice, visual cues, and gesture recognition. This integration marks a significant advancement in wearable tech, offering users a seamless and intuitive way to interact with digital content and the world around them.

Strategic Investment from a Gaming Pioneer

John Hanke’s investment in Brilliant Labs is more than financial backing; it’s a testament to the potential he sees in AR technology to transform not just gaming but also everyday life. Hanke’s vision for Niantic has always been about creating a bridge between the virtual and real worlds, and his support for Frame underscores a commitment to this vision. With Niantic’s expertise in creating engaging augmented reality experiences, this partnership could pave the way for new applications of AR technology, further blurring the lines between digital and physical realms.

The Power of Multimodal AI

The integration of a multimodal AI assistant like Noa sets Frame apart from other AR glasses. Noa is capable of processing visual and auditory information, making it a powerful tool for navigating AR content. Whether it’s translating text in real time, providing directions, or offering contextual information about the user’s surroundings, Noa aims to enhance the AR experience, making it more interactive and accessible. This leap in AI technology demonstrates Brilliant Labs’ commitment to pushing the boundaries of what’s possible in wearable tech.

A Vision for the Future

With Frame, Brilliant Labs and John Hanke envision a future where AR glasses become a staple in everyday life, similar to smartphones today. By combining lightweight design with powerful AI capabilities, Frame aims to make AR technology more accessible and practical for a wide range of applications, from education and work to entertainment and leisure. This vision is not just about creating new gadgets; it’s about shaping the future of human-computer interaction and opening new possibilities for how we connect with the world around us.


The partnership between Brilliant Labs and John Hanke represents a significant milestone in the evolution of AR technology. With Frame, they are not just introducing a new product; they are setting the stage for a future where AR and AI become integral parts of our daily lives. This innovative project highlights the potential of AR glasses to transform how we interact with technology and the world around us, promising a future where digital and physical realities are seamlessly integrated.