Meta’s decision to discontinue CrowdTangle, a critical tool for researchers, journalists, and civil society groups, has sparked a significant outcry. Launched in 2016, CrowdTangle provided unparalleled insights into information flow on platforms like Facebook and Instagram, helping users track misinformation and understand social media dynamics.
Who and What
Meta Platforms, formerly known as Facebook, announced the shutdown of CrowdTangle, a tool vital for tracking social media engagement and misinformation. CrowdTangle had been instrumental in exposing the spread of disinformation, monitoring content trends, and enhancing transparency on social platforms.
When and Where
The discontinuation was announced in March 2024, with Meta planning to phase out the tool by August 2024. This decision came amidst significant political and social turmoil, where the need for transparency and accountability on social media platforms was more acute than ever.
Why
The primary reason behind the shutdown appears to be the tool’s role in consistently revealing data that was inconvenient for Meta. CrowdTangle made it easier to spotlight how misinformation and harmful content thrived on its platforms, potentially prompting regulatory scrutiny and public backlash.
Impact on Journalism and Research
The closure of CrowdTangle poses a substantial barrier to media and research institutions which relied on its data to report on social trends and misinformation. Alternatives like the Meta Content Library have been criticized for not providing the same level of accessibility and functionality, which restricts independent scrutiny and research. This move is viewed by many as a step back in the fight against misinformation, as it hampers the ability of researchers and journalists to hold social media giants accountable.
Public and Academic Reaction
The decision has been met with widespread criticism. Researchers and academics fear that the new tools offered by Meta, like the Meta Content Library, are inadequate substitutes. They lack the comprehensive data access that CrowdTangle offered, making it harder to monitor misinformation effectively. The European academic community has been particularly vocal, expressing concerns that the new tool may not meet the robust needs required for critical research, especially with upcoming elections in major democracies​.
The termination of CrowdTangle reflects a broader tension between the needs of public transparency and the operational preferences of social media conglomerates. By withdrawing a tool that was instrumental in data transparency, Meta has prioritized its operational interests over public good, impacting stakeholders across the spectrum—from media professionals to academic researchers.
