Marketing·Standings

Email Marketing Software List for 2026

This board covers 189 email marketing tools for creating and sending campaigns, managing subscribers, automating email, building landing pages and testing variations.

For each tool, note its free option and lowest paid price, then compare subscriber and monthly send ceilings, audience capabilities, landing pages, A/B tests and native integrations. Scores are out of 10 and include marks for a public API, open-source code and a free tier.

  • 189 platforms
  • 10 with a public API on this page
  • 25 with a free tier
  • Checked 23 Sept 2026
  1. 1
    L
    listmonklistmonk.app

    listmonk is a self-hosted newsletter, one-way mailing-list and transactional-message manager delivered as a single binary.

    7.7 APIOpenFree Free tier
  2. 2
    O
    OpenEMMagnitas.de

    Free email marketing software with API, automation, self-hosting and desktop operating system support.

    7.7 APIOpenFree Free tier
  3. 3
    ZC
    Zoho Campaignszoho.com

    Zoho Campaigns is a multichannel marketing platform for creating, personalizing, automating and measuring email, SMS and WhatsApp campaigns.

    6.7 APIOpenFree Free tier · from $4/mo
  4. 4
    M
    Mailpromailpro.com

    Mailpro is a cloud email and SMS marketing platform for creating, sending, automating and measuring campaigns, with transactional messaging, forms, surveys and…

    6.7 APIOpenFree Free tier · from $15/mo
  5. 5
    R
    ReachMailreachmail.com

    Email marketing service with API, automation, free plan and 14-day trial; paid plans start at $8 monthly.

    6.6 APIOpenFree Free tier · from $8/mo
  6. 6
    F
    Firepushgetfirepush.com

    Firepush is a Shopify marketing app for browser push notifications and SMS campaigns.

    6.6 APIOpenFree Free tier · from $13/mo
  7. 7
    S
    Substacksubstack.com

    Substack is a publishing and subscription platform for writers, podcasters, video creators and media companies, combining content creation, email distribution…

    6.6 APIOpenFree Free tier · $50 one-time
  8. 8
    EG
    E-goie-goi.com

    E-goi is an omnichannel marketing automation platform combining email, SMS, push, voice and automation in one online service.

    6.6 APIOpenFree Free tier · from $11.75/mo
  9. 9
    M
    Mailchimpmailchimp.com

    Mailchimp is an email and marketing-automation platform for growing businesses, combining email, social, landing pages, advertising and AI recommendations.

    6.6 APIOpenFree Free tier · from $13/mo
  10. 10
    S
    SendPulsesendpulse.com

    SendPulse is an AI-driven marketing platform combining email, chatbot conversations, CRM, SMS, web push, websites, courses and automation.

    6.6 APIOpenFree Free tier · from $9.60/mo
  11. 11
    BC
    Brevo Conversationsbrevo.com

    Brevo Conversations centralizes website chat, email, WhatsApp, Facebook Messenger and Instagram Direct conversations in one workspace.

    6.6 APIOpenFree Free tier · from $15/mo
  12. 12
    G
    GetResponsegetresponse.com

    GetResponse is a lifecycle automation platform that helps close gaps from first visit to loyal buyer.

    6.6 APIOpenFree Free tier · from $1,916/mo
  13. 13
    K
    Kitkit.com

    Email marketing service with API, free plan and 14-day trial; paid plans start at $33 monthly.

    6.4 APIOpenFree Free tier · from $33/mo
  14. 14
    DM
    Direct Maildirectmailmac.com

    Direct Mail is a Mac email marketing app for creating, sending, and tracking email campaigns.

    6.4 APIOpenFree Free tier · from $17.85/mo
  15. 15
    M
    Mailtraingithub.com

    Mailtrain is a self-hosted newsletter application built on Node.js and MySQL or MariaDB.

    6.4 APIOpenFree Free tier
  16. 16
    P
    phpListphplist.org

    Email marketing service for self-hosted, web, Linux, and API use, with a free plan for 3,000 subscribers.

    6.4 APIOpenFree Free tier · from $1/mo (lower tiers unpriced)
  17. 17
    B
    Buttondownbuttondown.com
    6.3 APIOpenFree Free tier · from $9/mo
  18. 18
    A
    Artmailartmail.io

    Artmail combines email campaigns, automations, contact management, analytics, AI-assisted creation and transactional sending in one platform.

    6.3 APIOpenFree Free tier · from $9/mo
  19. 19
    E
    EmailOctopusemailoctopus.com

    EmailOctopus is a hosted email-marketing platform for creating campaigns, managing subscriber lists and automating email sequences.

    6.3 APIOpenFree Free tier · from $9/mo
  20. 20
    M
    Mailjetmailjet.com

    Email marketing service with web and API versions, free plan, and 2,000 contacts or 8,000 monthly sends.

    6.3 APIOpenFree Free tier · from $9/mo
  21. 21
    A
    AWeberaweber.com

    Email marketing service with a free plan, web and API versions, and a 14-day trial.

    6.3 APIOpenFree Free tier · from $4.99/mo
  22. 22
    K
    Klaviyoklaviyo.com
    6.3 APIOpenFree Free tier
  23. 23
    M
    MailerLitemailerlite.com
    6.3 APIOpenFree Free tier · from $12/mo
  24. 24
    D
    DirectIQdirectiq.com
    6.3 APIOpenFree Free tier · from $19/mo
  25. 25
    E
    EngageBayengagebay.com
    6.3 APIOpenFree Free tier · from $11.04/mo

Places #1, #2, #3, #4, #5 on this board are open to sponsors. Take #1 · Other ways to advertise

How to choose

Start with free plans and trials

A free plan is listed for 112 of the 189 tools, and 68 list a free trial. Check what the free option includes before choosing a paid plan.

Flashy lists a free plan and a 7-day trial. Notifuse lists a free plan, a 14-day trial and paid plans from $19 per month.

Match cost to your audience and send volume

Set the starting paid price against limits on subscribers and monthly sends. Those limits can help you judge whether a plan suits your list size and sending schedule.

Examples of published starting prices include $49 per month for Loops and $10 per month for Mailercloud.

Check where it runs

Of the listed items, 179 support web access and 89 have an API, a way for other software to connect directly. Thirty can be self-hosted, and smaller groups support iOS, Android or Linux.

Choose the access type that matches your current tools and operating system.

Review connections and campaign tools

Assess native integrations, email automation, audience segmentation, landing pages and A/B testing. Check each field against the work you need to do.

The list has no open-source items, so open-source code is not an option among these 189 tools.

Questions

How many tools does the email marketing list cover?

The list contains 189 email marketing tools.

How many list a free plan?

A free plan is listed for 112 of the 189 tools. A further 68 list a free trial.

Which platforms are covered?

Web support is listed for 179 tools, API access for 89, self-hosting for 30, iOS for 15, Android for 13 and Linux for 9.

Are any tools open source?

No. The facts list 0 of 189 tools as open source.

Which features can I compare?

You can compare free plans, starting paid prices, subscriber and monthly send limits, automation, segmentation, landing pages, A/B testing and native integrations.

Some top positions on this board can be paid placements, standing where they were sold. The facts on each platform are not for sale. How we rank · Disclosure