Home Technology Facebook PRIDE-fully goes Colorful after historic US same-sex marriage decision

Facebook PRIDE-fully goes Colorful after historic US same-sex marriage decision

Facebook has rolled out a new feature that allows users to apply a rainbow filter over their profile pictures. The new feature called ‘Celebrate Pride’ was announced on Friday by co-founder Mark Zuckerberg, shortly after the US Supreme Court confirmed same-sex marriage as legal and will be legit in all 50 states. In order to celebrate this announcement, the social networking giant has announced the new ‘Celebrate Pride’ tool, which essentially adds a rainbow filter over a user’s profile picture.

“I’m so happy for all of my friends and everyone in our community who can finally celebrate their love and be recognized as equal couples under the law,” said Zuckerberg in a Facebook post. “We still have much more to do to achieve full equality for everyone in our community, but we are moving in the right direction.”

Users from now on can superimpose a rainbow filter over their profile picture by visiting the ‘Celebrate Pride’ tool on Facebook, where they’ll get to see a preview of their profile coated with a layering of the rainbow filter. Just clicking on the ‘use as profile picture’ option replaces a user’s existing profile picture with the rainbow filter.

Apparently Facebook is not the only company showing support for same-sex marriage. Apple has been involved since 1993 to support benefits covering same-sex partners. While Google, Microsoft and Amazon have also been filing court papers in the US Supreme Court to support same-sex marriage. These tech giants believe that lack of federal laws for same-sex marriage has an adverse effect on the company’s morale while also makes tax benefits rather complicated.
Apple CEO Tim Cook, Microsoft CEO Satya Nadella including US resident Barack Obama have taken to social media to celebrate this announcement.

Meanwhile, Apple has confirmed an iOS app, especially catering to the LGBT community. This portion of the population suffers from a lack of tangible medical data. Researchers believe these apps can play pivotal role for the benefit of this particular section of the population.


The new app is called ‘Pride’ that essentially asks participants about their health history, and the findings will be used as a part of the long-term study. The app is now available on the App Store, which was rolled out just ahead of the much anticipated ruling by the Supreme Court.