Home News Daring Daylight Heist: Masked Thief Nabs 50 iPhones from California Apple Store

Daring Daylight Heist: Masked Thief Nabs 50 iPhones from California Apple Store

In an audacious act of theft that has captured widespread attention, a masked individual was caught on camera stealing a staggering 50 iPhones from an Apple Store in Emeryville, California. The incident, occurring in broad daylight, not only showcases the boldness of the crime but also raises questions about retail security and the challenges faced by law enforcement in tackling such brazen acts.

Key Highlights:

  • The theft occurred at approximately 10:27 a.m. on a busy Monday.
  • No injuries were reported during the incident.
  • The Emeryville Police Department’s response highlighted the use of a “ghost car” for crime deterrence, which was present but unmanned at the time of the theft.
  • The video of the theft went viral, amassing over 10 million views across social media platforms.
  • The Apple Store had previously been closed for several months but had reopened in January prior to the theft.

Incident Details

The theft unfolded at the Apple Store located in Emeryville, a city known for its bustling retail environment. The thief, donned in a ski mask, was filmed methodically detaching iPhones from their display stands and swiftly stuffing them into his pockets, all while unsuspecting customers and employees were nearby. The incident was captured in a video that later went viral, serving as a stark reminder of the audacity of retail thieves and the continuous challenge of ensuring store security.

Police Response and Security Measures

The Emeryville Police Department noted that no one was harmed during the theft. They also clarified the presence of a “ghost car” outside the store, a tactic used by the department to deter criminal activities by simulating police presence. Unfortunately, no officers were inside the vehicle at the time, which perhaps emboldened the thief’s actions.

Social Media and Public Reaction

The video capturing the theft quickly spread across social media platforms, including TikTok and X (formerly Twitter), drawing over 10 million views. The public’s fascination with the brazen nature of the crime, coupled with the viral spread of the footage, underscores the growing concern over retail thefts and the challenges faced by businesses in safeguarding their merchandise.

Store History and Community Impact

The targeted Apple Store had been closed for several months in the previous year, only to reopen in January. The theft has sparked a conversation about the effectiveness of current security measures and the need for innovative solutions to combat retail crime.


The theft of 50 iPhones from a California Apple Store by a masked thief in broad daylight has highlighted significant challenges in retail security and law enforcement’s response to such crimes. Despite the presence of deterrent measures like the “ghost car,” the thief managed to execute the theft without immediate apprehension. The incident, going viral on social media, has brought to light the audacity of modern thieves and the ongoing battle against retail theft. As businesses and police departments reassess their strategies, the community remains on alert for any developments in this startling case.