Home News Meta’s Response to Apple’s New Service Fee for Social Media Boosts

Meta’s Response to Apple’s New Service Fee for Social Media Boosts


In a significant move that has stirred controversy within the digital economy, Apple has revised its App Store rules to mandate a 30% cut from the revenue generated by social media boosts, directly impacting platforms like Facebook and Instagram owned by Meta. This policy adjustment has sparked a heated debate between the two tech giants, emphasizing the growing tensions over app store fees and their implications on developers and businesses.

Key Highlights:

  • Apple’s updated App Store rules now classify the sale of a “boost” for social media posts as an in-app purchase, subjecting them to a 30% fee.
  • Meta criticizes Apple’s policy change, arguing it undercuts the digital economy and specifically harms small businesses.
  • Apple defends its decision, stating that the guidelines have consistently required digital goods and services sold within apps to utilize its in-app purchase system.
  • The controversy underscores broader industry concerns over app store policies and their impact on the digital market landscape.

Meta has vocally opposed Apple’s decision, suggesting that it not only seeks to expand its revenue streams at the expense of other digital players but also changes its stance on not taking a share of developer advertising revenue. A Meta spokesperson articulated the company’s commitment to supporting small businesses and their growth on its platforms, underscoring the potential negative impact of Apple’s policy on these entities​​.

Apple, on the other hand, maintains that its policy is an extension of an existing practice aimed at ensuring that sales of digital goods and services within apps go through its in-app purchase system. The tech giant argues that this approach has been clear for many years and is consistent across various digital services, including boosting posts on social media​​.

The debate is part of a larger discourse on the power dynamics between app store operators and app developers, with many developers and digital economy analysts scrutinizing the fairness and implications of app store fees. In the context of Apple’s policies, exceptions and modifications in certain regions reflect the complex regulatory and market challenges the company faces globally. For instance, in South Korea, developers can use their own in-app payment systems, albeit with Apple still taking a 26% cut. The European Union’s Digital Markets Act also looms as a potential challenge to Apple’s app store practices, aiming to force the company to allow third-party payments and alternative app marketplaces​​.

Opinionated Conclusion: This ongoing feud between Apple and Meta over app store fees, particularly the new charge on social media boosts, highlights a critical junction in the digital economy. On one hand, Apple’s insistence on a uniform policy for in-app purchases aligns with its broader strategy to maintain control over its ecosystem and generate revenue. On the other hand, Meta’s pushback reflects broader industry concerns about the sustainability of such fees and their impact on innovation and the growth of small businesses. As this debate unfolds, it becomes increasingly clear that the resolution will have far-reaching implications for the digital marketplace, potentially reshaping how digital services are monetized and regulated.